Syl Ojalla set up http://www.idlewildlondon.com a little over 5 years ago. It is now well known as an online retailer for quality ladies nightwear, pyjamas, loungewear, dressing gowns and much more.
Further expansion took place when http://www.idlewildswim.com was formed to retail online quality designer swimwear, beachwear, and holiday accessories. The website now has a great selection of bikinis, swimsuits, and general swimwear from the biggest and best quality swimwear labels from around the world.

